eWillys | Your source for Jeep and Willys deals, mods and more (2024)

Brad’s selling his flattie. Contact him atbrad89704 @ gmail.com.

“1951, Jeep, M38 turned civilian (mix of parts), odd fire V6, warn overdrive, good wheels and tires, 12,000lbs winch, rollcage, Saginaw steering, good condition, nice paint. Good looking rig. Older build, No trades or help selling. Clear Nevada title, $6,500. Located”

Here’s a collection of ads published in the Saturday Evening Post between 1950 and 1951. This will prove useful as you read through the post underneath this one.

This introduction to the Jeepster book is curious for its lack of any ‘Jeep’ branding.I’m guessing this booklet was produced in 1948?

UPDATE: The Rally is this weekend. I hope everyone has a great time!

This year’s Willys Rally occurs late this month May 24th-27th in Moab, Utah. Roberto Flores produced another great bit of artwork for the event. T-shirts with this design are available for purchase.

This is neat. No size dimensions provided.

View all the information on ebay

UPDATE: Sold. Was $675.

That’s to Steve for reminding me to post these Rapport dual wheel adapters. I’d forgotten.

“Dual wheel hubs for cj2a – 3a – 3b Willys Jeep. Comes complete with 1 set of right hand studs and 1 set of left hand studs. There are 2 chips out of the flange on one of the hubs but they do not interfere with its work ability( see the photo). Shipping will be the actual cost of shipping a 47# box to you location. If you have any questions text me a name and phone number and I will get back to you as quick as possible”

Has a variety of updates.

https://sfbay.craigslist.org/nby/cto/d/corral-1950-willys-jeep-cj3a/6892654611.html

1950 willys jeep, selling for a friend
350 chevy motor with /willys running gear
11 in brakes, saginaw Gm power steering
new pant and upholstery
new glass and seals, spare tire and High Lift jack
5 gal jeep can with holder, tow bar
15 in rims with 30 in tires, 2 in body lift and suspension”

UPDATE: eBay winner did not make payment, so these are still available. If interested, contact Kevin at …im1jeepguy @ gmail.com

These are even harder to find than the M-677s.

“Up for auction are Two EXTREMELY RARE original Kaiser JEEP M-676s (Military version of the Jeep FC-170) built only one year for the Marine Corp and delivered in 1964. These are becoming harder and harder to find because only about 65 were estimated to have been built.

The first M676 ( Red ) Is a complete survivor and mostly original except for being painted red many year ago ,the red is starting to peel off which exposes the original Marine Corp olive drab green under the red. It also has the military wooden bench seats in the back of the bed, the wood will need to be replaced. The Cerlist dieselengine is stuck causing the vehicle to be in a non-runningcondition at this time I do not know any history of it. It will need the cab corners and wiring repaired or replaced also has side windows cracked, there are only one set of front seats framesavailable and will need be reupholstered. As any restoration project goes it takes time to complete. It comes with a clear title and military tags. I do not have the time or resources to finish this rare and really cool piece of Marine Corp History.

The Second M676 (Brown) is the parts truck which is only has the cab, frame, front and rear differentials. The cab and doors are in really great shape, unfortunately the back of the cab was cut and the windshield is smashed, and it is also missing the Cerlist engine and transmission/transfer case and other parts. It does not have a title or military tags since it is the parts truck.”

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This might be worth a look.

https://www.ksl.com/auto/listing/5585382?ad_cid=13

“If you are looking for a great project, look no further.
The Jeep runs and drives. All wheel cylinders and master cylinder have been rebuilt. New clutch/brake pivot bracket. The engine/ignition system is completely converted to 12 Volt. Front wheel bearings and hubs have been cleaned and packed with new grease, CUTLASS hubs.”

Some better pics would be great. Appears M-38ish.

https://www.ksl.com/auto/listing/5591874?ad_cid=11

“Clone not original good condition”

Has an MB/GPW head.

https://www.ksl.com/auto/listing/5593317?ad_cid=5

“$1,100 OBO!!! This is what know about this cool little Jeep. It has the flathead 4 cylinder engine in it still. It will turn over with battery or by hand, but I have never tried to get it started. Come with spare tire, extra hood, and a new tailgate. I got this as a little project and never really got around to it. Now my wife and I are have our first baby. So just need to sell it. I’m asking what I’m into it, minus some time and money from driving back from Colorado to pick it up. Call or text with any questions.”

No pics provided. Might be something or might not be.

https://portland.craigslist.org/yam/pts/d/mcminnville-jeep/6888254684.html

“1941 Jeep running gear frame, front and rear differentials transmission and transfer case 500.00 OBO”

UPDATE: **SOLD** Was$8000.

One runs and one doesn’t.

“Willy’s Jeep FC170 , 1 runs with title the other one is a parts truck. Both are fairly complete with . The running one has new tires , fuel pump,water pump, brake wheel cylinders,E-brake cable ,master brake cylinder lots of odds and ends .
I have too many projects so this one must go . $8000 or best offer”

Theperfect spring weather here in Pasco meant Ann wanted to tackle the yard, which, being the supportive husband I am, means I too spent time in the yard. Then, when evening arrived, there was the final Games of Thrones to watch (yeah, we got hooked on that).

I’m hoping by Tuesday morning to have a post about the Willys Make Sense campaign. I’ve documented fourteen different ads used in 1950 and 1951, plus a variety of other documents that demonstrated how Willys-Overland attempted to changetheir branding and image both with consumers and with dealers.

Below: Ann built this manifold for distributing water for all her plants. I’m adding some finish work to the post upon which the manifold will hang.

We brought in 2+ yards of gravel. Half of the gravel has been distributed around the pond.

The other half will go along the beds next to the fence.

Cool postcard. Too bad the jeep isn’t more accurate. This is a tribute to artist Rudy Wendelin.

View all the information on eBay

“VINTAGE SMOKEY BEAR POSTCARD – TRIBUTE JEEP.”

Cool photo.

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“1957 Jeep FC Press Photo. City of Louisville. Transportation Division. Louisville & Jefferson County Health Department Mosquito Control Project.
Pages: 1
Details: W 10 x H 8 x D 0.1 Weight 1”

UPDATE: A different version of this photo is up for auction.

View all the information on eBay

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Original Post March 22, 2014: “1943- U.S. Marines pull jeep from mud on Bougainville, Solomon Islands.” This was on eBay.

Some more pics would be useful. No description provided.

https://www.facebook.com/marketplace/item/384627332121821/

Looks nice.

https://boulder.craigslist.org/cto/d/broomfield-1949-willys-jeep-cj3a/6890203369.html

“This is an all original Willys that was meticulously restored over the course of 2 years by myself. It was a frame off restoration down to every last nut and bolt. There is no bondo or fiberglass or rust on this baby. Everything works perfectly as it was originally designed to work and operate. The engine was completely rebuilt, the transfer case, the clutch all rebuilt. The electrical harness was replaced with a new exact duplicate. The exhaust is an exact duplicate of the original custom made in stainless steel.

The original carburetor was rebuilt and it starts on the coldest of winter days with the original 6 volt electrical system. The battery sits in its proper location in a case that looks like a vintage battery but actually contains a modern jell cell battery; one of the only minor alterations to the original. The battery has a turn disconnect on the cable so that when not in use I leave it hooked up to a 6 volt drip charge. Gas tank new, brakes rebuilt, E-brake works, knuckles rebuilt; front and rear bumpers attached with proper original rivets. I did not replace the original windshield but chose to re-install it after the paint.

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Might be some value here.

https://www.facebook.com/marketplace/item/407506113166286/

“Solid body. No rust. Good frame and running gear. Very restorable. ”

UPDATE: Price dropped to $4000.

(05/31/2018) It appears to run and drive.

https://www.facebook.com/marketplace/item/473770116497473/

“Clean title
All original except for 12 volts.
Everything is new or rebuilt from water pump to transmission.
New 3 way Valve job
And 2 new valves and seats
I am posting this for my uncle”

UPDATE: Pricedropped to $1800.

(10/30/2016) Built to be a drag racer.

“47 Willy’s has had custom work done. It’s sits on top for a ford running gear 2 wd. Motor is stuck from sitting.”

https://www.facebook.com/marketplace/item/712825232420893/

These are all the ads I could find on Saturday Evening Posts published between January 1948 and December 1949. Again, it seems Willys-Overland’s advertising was an exercise in experimentation. Some notes:

1. City-And-City Campaign: The first obvious item is that Willys-Overland ran its wagon city-and-city campaign in 1948, but did not run all the ads produced in the Saturday Evening Posts (as documented here). Collier’s Magazine also got a few as did Life Magazine.
2. W-O Graphic: In a November 11, 1946 (see 1946-1947 ads here), ad Willys-Overland used script for Willys Overland Motors. In December 21, 1946, the script was accompanied by the graphical representation of Willys-Overland in the form of an yellow “O”, colored red on the inside, with a yellow “W” atop that design.
   
   The scipt disappeared in January on 1947, leaving only the W-Ologo. In February and March of 1947 the W-Ologo was absent from ads, but then in April of 1947 it made a brief return, before disappearing again.
   
   In Febrary of 1948, the W-Ologo reappeared, this time with the ‘Jeep’ logo hovering above it. That combo was used through May of 1948.
   
   In June of 1948, the ‘Jeep’ was dropped in favor of just the W-O logo. By July, the W-O logo disappeared for 1948 and 1949.
3. CJ-2A Barely Advertised: Trucks and wagons dominate the advertising. There’s only one ad in two years for the CJ-2A and none for the CJ-3A. One reason for this is that Willys-Overland expanded their advertising to other magazines. The Farming magazines (Farm Journal, Country Gentleman, and others) were more CJ-ad oriented.
4. ‘Jeep’ ProductBadge: Through 1948 and most of 1949 Willys-Overland was advertising ‘Jeep’ Trucks and ‘Jeep’ Station Wagons. However, in late 1949the company began a switch to WILLYS ‘Jeep’ Station Wagons (see October 15, 1949 ad), then the‘Jeep’name was relegated in December 1949 to a small (new) badge, while WILLYS became the more prominent branding once again. Here’s how the badge looked.
   
   In January of 1950, the company shortened WILLYS ‘Jeep’ Station Wagons to Willys Station Wagons, dropping the ‘Jeep’ entirely.

   January 07, 1950 Willys -Overland ad in the Sat Evening Post, page 86. Note the use of the ‘Jeep’ badge and the return of WILLYS as the primary brand.

5. From ‘Jeep’ to WILLYS: After February 1950, Willys-Overland dropped the ‘Jeep’ badge and the ‘Jeep’ branding of the wagon as a ‘Jeep’. Instead, the company went full WILLYS branding, as seen in the September ad below. This seems incredibly strange, given the company had finally won the Trademark for JEEP that year (June 13, 1950 Awarded JEEP registered trademark).

   September 23, 1950, Willys-Overland ad in the Sat evening Post, page 57. Note that ‘Jeep’ has disappeared completely from the advertising.

   Why did Willys-Overland drop ‘Jeep’? I have no idea. But, it’s no wonderthe average person is/wasconfused about whether a wagon is a ‘Jeep’ wagon or a Willys wagon!

6. In October of 1946, Willys-Overland introduced the phrase, “Makers of America’s Most Useful Vehicles” within its ads. That phrase would accompany ads into the 1950s. However,in December of 1949, Willys-Overland introduced a new phrase, “World’s Largest Maker of 4-Wheel-Drive Vehicles”. This phrase was only used once in 1949, but a variation of that phrase would eventuallygraceWillys-Overland ads (or Willys Motors) in the form of“World’s largest manufacturer of 4-Wheel-Drive Vehicles”. I don’t have dates for when the former was dropped and the latter adopted … yet.

Below are the 1948-1949 ads from the Saturday Evening Journal:

This story appeared in the August 12,1950, issue of the Saturday Evening Post, page 56. It highlights the challenges of being an Army jeep driver.

UPDATE: Another of these postcards is now on eBay.

View all the information on eBay

“U. S. Army Signal Corps. Jeep Soldiers Out For Refreshments.”

Original Post February 20, 2014:

“You are bidding on a vintage 1943 photo postcard of a Jeep, soldiers and a lady. The card reads, Photo by U S Army Signal Corps. The card is postmarked Camp Pickett, VA 1943. The card is in very good condition.”

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